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Research papers

Market research trainee programme for combining theory and practice

Our aim is to impart a thorough knowledge of market and opinion research, together with the conviction that the methods learnt are not always applicable under all conditions. The trainees are admonished not to employ the methods indiscriminately....

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Wiltrud Gassner
Company: Institut für Demoskopie Allensbach GmbH
June 1, 1976
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Citation

Gassner, W. (1976a, June 01). Market research trainee programme for combining theory and practice. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/market-research-trainee-programme-for-combining-theory-and-practice